So simple it’s state-of-the-art!

November 1, 2010

I continue to engage in some occasional consulting on interface design. Most recently, I encountered a challenge: a client was deploying a web site for an internal audience which, by the client’s own admission, didn’t know how to use their PCs well nor did they have much time to “figure out” an interface. The client’s expectations were, in short, for an interface so simple that users with no PC knowledge could quickly use it. At the same time, it needed to be “state-of-the-art.” Say again?

At one of my previous companies, our designers operated on the premise of “elegant simplicity,” so I know that having a simple interface make a striking and memorable impression is not impossible. But simple form is different from simple functionality. The users in question undoubtedly needed simple functionality because their computer skills were weak. Yet, there was a  simultaneous demand for “state-of-the-art” functionality — something cutting-edge, modern, and “next-generation” both visually and functionally. I was told both had equal priority. Something had to give. Read the rest of this entry »