Have you noticed how there seem to be some people who just “get” computers and others who don’t? I call the former “computer people” while the latter are simply “normal.”
There’s nothing wrong with not being a computer person. In fact, I think the majority of the people in the world are not “computer people.” But here’s a true confession: I did not realize I actually was a computer person until much later in life. I thought I was like everyone else, until people started referring to me like I was “one of those people that understands computers.”
After pondering this for a great many years, I’ve finally acknowledged that I’m different, but more importantly, I understand the difference between normal people and computer people: “computer people” think like machines. They understand machines. They feel right at home with computers because computers are made by (and, except for a few exceptional attempts to the contrary which we’ll discuss shortly, for) people who enjoy controlling and operating machines. I think this is why it’s difficult for these two camps to understand each other. One side is baffled that understanding technology is so difficult for the other; and the other thinks the first has been born with some innate magical ability.
I thought everyone would be able to learn to understand computers as easily as I did… until I began the journey of writing The Ultimate PC Primer. It was an attempt to make the mysterious approachable for the commoner and was eye-opening for me, forcing me to put myself in others’ positions to see what they don’t understand. Has anyone else thought this way, about bridging the gap? Actually, yes, and I think it worked well for him and for his customers.
Steve Jobs is arguably one of the most successful designers to find a way to bridge “normal people” with modern computing capabilities, and to do so wildly successfully in the public marketplace (not just in a research space). According to this article (Review: iOS 7 Gives Us Insight Into the Future of Mobility) he was a fan of skeuomorphic design. Skeuomorphism is when something mimics the materials or ornamental elements of something that exists in the real world (source).
I think this is partially why iOS and Apple’s mobile products experienced such a rapid adoption amongst “normal people,” even those without much understanding of prior personal computing technology. Mental associations with familiar things is both comforting and illustriative for “normal people,” something I’ve found “computer people” often don’t understand. They don’t need to because it comes easily, naturally. They understand machines just fine without any “artificial” metaphors. But for all the “normal people,” the mysterious black box is more usable when it feels like something from a past experience in real life. In fact, there are some indications that connections to physical things are being craved more and more as our existence becomes increasingly virtual. Skeuomorphic design certainly plays off these desires nicely, but it can go overboard, as I (and others) have pointed out previously. Still, cleverly and subtly connecting a real world concept — either audial or visual — to a digital interface can be powerful and effective.
Since that iOS review article hints that skeuomorphic design is on its way out at Apple now, it will be interesting to see if the resulting design of computing devices once again starts to feel like it’s “by computer people, for computer people.”